It seems that there is hardly time for the marketing team to catch their breath as half way through summer, the whole sales cycle begins again with the creation of the brochure, and kicks off with the first major agent sales event in early September.
Our marketing team (Cath, Alison and Masha), headed up by Richie, are working tirelessly on our 2011 protfolio of brochures to make sure that every peice of text and every photograph is put together to create an informative selling tool for our agents and clients.
In our boardroom at Head Office, we have our brochures from past years displayed on the wall. It reminds us of where it all started, and how far we have come in just 18 years. From our first brochure in 1992 - just a few pages long, and featuring just one Activity Camp (Edinburgh) and featuring shell-suited youngsters, to our 2010 slick glossy brochures, featuring 4 Activity Camps, 2 year-round Adult Schools and over 30 Junior Vacation Centres throughout the UK.
We are still looking for some student feedback quotes for our brochure, so if you have any good feedback, please send to Richie ASAP for inclusion in the 2011 brochure.
On a final note, WELL DONE to Hull, who won the Blog of the Week award last week. Their Blog is great, with students logging on to record the latest happenings at the centre. Keep up the good work Hull!
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